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Q&A: Avery Dennison’s RFID Technology on F.C. Barcelona Jerseys a ‘Game Changer’

Company uses heat transfers and RFID technology for jersey creation.

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By: Anthony Locicero

Copy editor, New York Post

Avery Dennison was recently named the global licensee of F.C. Barcelona’s name and numbers shirt customization. Avery Dennison products include names, numbers, crests, woven labels and specialty trims, and the company is already a provider for a number of the top clubs in La Liga and 90% of clubs in the English Premier League. Additionally, over 80% of the national team jerseys worn by teams in Russia this summer featured Avery Dennison products, ranging from team crests to brand protec...

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